WordPress Website Development
We build new and improve existing WordPress websites, from structure and reusable templates to WooCommerce, integrations, content, and launch.
A WordPress website that is easy to manage and extend
WordPress works well for service websites, company sites, catalogs, stores, and content projects. Editors can update pages, products, and media without changing code. We start from the project requirements rather than forcing the website into a theme, and we can build a new site or improve an existing WordPress installation.
What WordPress development includes
The scope depends on the website, unique page types, and required functionality.
New website
Structure, templates, WordPress setup, content, and launch.
Existing website rebuild
New sections, templates, and functions without replacing everything.
Service and company sites
Service pages, pricing, forms, contacts, and supporting sections.
Catalogs
Categories, item pages, properties, filters, and administration.
Online stores
WooCommerce, products, cart, checkout, and commerce functions.
Custom templates and blocks
Reusable components for different page types.
Custom functionality
Forms, calculators, accounts, search, and other agreed workflows.
Integrations
CRM, Telegram, payments, delivery, and external services.
WordPress migration
Pages, content, catalogs, and required functions moved from another platform.
Multilingual websites
Language versions, translation management, and localized page relationships.
Pricing
Landing Page
A single page built for one offer, product, or event — the goal is conversion into a lead.
WordPress
$1,000 – $1,500
20–30 hours
6–10 UI blocks, mobile layout, forms wired to Telegram/email.
SEO growth: $300 – $500 one-time
Corporate Site
A multi-page company site: services, case studies, an about section, and a blog.
WordPress
$1,800 – $2,500
35–50 hours
Reusable UI block library, 4–6 page types (Home, Service, Case, About, Blog, Contact).
SEO growth: $1,000 – $1,500 / month (20–30 hours/month)
Catalog
A multi-level product/service catalog with filtering and cards, quote-request instead of checkout.
WordPress
$2,500 – $3,500
50–70 hours
Custom post types, filter grid, spec fields.
SEO growth: $1,500 – $2,000 / month (30–40 hours/month)
E-Commerce
A full store: cart, checkout, account area, and payment processing.
WordPress
$3,000 – $4,000
60–80 hours
WooCommerce, catalog templates, cart, checkout, Stripe/PayPal.
SEO growth: $2,000 – $2,500+ / month (40+ hours/month)
A new website or an existing WordPress project
Both are normal development projects. We first determine what can be kept and what needs rebuilding.
New WordPress website
- Plan the structure, templates, and functions from the beginning.
- Build the administration around the actual content.
- Launch on a prepared technical foundation.
Existing website development
- Keep useful parts of the current website.
- Rebuild selected pages, templates, or functions.
- Replace only the parts that cannot be developed safely.
We review the existing theme, plugins, and code before confirming the approach.
We plan the structure, pages, and content
Development starts with what the website must explain and do. We define sections, page types, information order, and navigation. A service page may need pricing, process, comparisons, forms, and an FAQ; a catalog needs categories and filters; a store needs product data and checkout. We can also prepare copy and populate the main pages.
Connect the website to other services
WordPress can send data to a CRM, Telegram, email, payment provider, analytics, or another service. We review the API, webhooks, plan limits, and data format before choosing a connector or custom integration. Two-way synchronization and history migration are estimated separately.
Разрабатываем индивидуальные шаблоны и функции
Page templates
Templates for services, categories, products, articles, and other content.
Reusable blocks
Editable sections for assembling pages without a developer.
Structured fields
Properties, taxonomies, filters, and relationships.
Forms and calculators
Lead forms, questionnaires, and calculations.
Search and filters
Help visitors find the right content or product.
Plugins and custom logic
Use, extend, or build a plugin when necessary. A custom plugin is priced separately.
Разрабатываем интернет-магазины на WooCommerce
WooCommerce covers the storefront and the operational rules required by the project.
Catalog and categories
Product structure and item pages.
Attributes and variations
Sizes, colors, configurations, and other options.
Cart and checkout
Purchase steps and required order fields.
Payments
A suitable provider after documentation and account review.
Shipping and taxes
Rules configured for the store and market.
Product imports
Import when source fields can be mapped reliably.
External systems
CRM, inventory, accounting, or delivery services.
Custom commerce logic
Project-specific pricing, discounts, orders, and catalog behavior.
Проверяем сайт на разных устройствах
We perform practical checks before launch, without presenting them as a separate professional QA or security audit.
Responsive layouts
Core pages work on desktop, tablet, and phone.
Forms and links
We manually check submissions, buttons, and important paths.
Page templates
We review key templates with real content.
Technical configuration
Access, backups before risky changes, and required WordPress settings.
Page loading
Images, fonts, scripts, plugins, and caching where they materially affect the site.
Keep content management practical
Editors should not need code changes for every service, article, or product. We configure pages, blocks, menus, forms, products, metadata, roles, and access around the real workflow, without filling the admin panel with unused settings.
Prepare the website for future SEO
We build an expandable structure and configure clean URLs, metadata, sitemaps, canonicals, structured data, and internal links where required. Full keyword research, large-scale content, and ongoing SEO remain separate services.
Migrate websites to WordPress
We inventory pages, files, catalog data, and required functions before moving them. Database structures change during migration, so operational history and complex data need a separate assessment. The project can also include a new structure and redirects. Learn more: /services/website-migration
How the engagement begins
Share the project
Describe the website, functions, and available materials.
Review the task
We examine structure, integrations, content, and any current site.
Choose the design input
Use supplied designs, references, or an agreed prototype; specialist design is separate.
Estimate the scope
Count templates, functions, integrations, and content work.
Agree on scope and price
Confirm stages, acceptance criteria, and price.
Start development
Begin after approval and payment.
How WordPress development proceeds
Requirements
Confirm sections, page types, functions, and integrations.
Prototype or design
Work from approved visual direction.
Templates and blocks
Build reusable page types and components.
Functionality
Add forms, catalogs, WooCommerce, and integrations.
Content
Populate the agreed pages and data.
Practical review
Check core pages, forms, links, and devices.
Approval
Show the staging version and correct scope mismatches.
Launch
Publish and check the live site.
Handover
Transfer access and explain content management.
Discuss your WordPress project
Send the project requirements, reference websites, and any prepared structure, copy, designs, or specifications.
Timeline follows the scope
The schedule depends on unique templates, content and design readiness, integrations, imports, and custom logic. We split the project into stages and confirm the schedule before development. New requirements affect the price and timeline separately.
What you receive after launch
Live WordPress website
Approved pages and functions published on the working domain.
Content management
Editable content, media, products, and data.
Access
Agreed access to WordPress, repository, hosting, and services.
Ownership
Agreed deliverables are transferred; third-party licenses retain their terms.
30-day correction period
Defects in the agreed implementation are fixed for 30 days after launch.
Further support
Later improvements can be ordered separately.
Projects we build
Different industries require different structures and functions.
Сайты услуг
Страницы направлений, цены, этапы работы, формы и коммерческая информация.
Корпоративные сайты
Информация о компании, услугах, команде, проектах и других направлениях деятельности.
Каталоги
Объекты, товары или услуги с категориями, характеристиками и фильтрами.
Интернет-магазины
Продажа товаров через WooCommerce с нужными способами оплаты и доставки.
Контентные проекты
Статьи, новости, справочные материалы, авторы, рубрики и поиск.
Другие WordPress-проекты
Изучим задачу, архитектуру и ограничения и скажем, можем ли взять её в работу. Мы работаем с разными отраслями: профессиональными и локальными услугами, строительством и недвижимостью, образованием, интернет-торговлей и другими направлениями.
Why impik.dev
WordPress и разработка
Можем собрать новый сайт, изменить существующую тему, создать шаблоны, блоки и нужную функциональность.
Структура и контент
Прорабатываем не только код, но и состав страниц, смысловые блоки, тексты и связи между разделами.
SEO предусматривается заранее
Учитываем индексацию и дальнейшее развитие структуры ещё во время разработки.
Несколько специальностей работают в связке
В зависимости от задачи к проекту подключаются разработчик, SEO-специалист и копирайтер. Заказчику не приходится самостоятельно связывать их работу.
Experience in numbers
Since 2019
Building, improving, and promoting websites for businesses
100+
Projects completed across development, SEO, content, and integrations
5 years
Longest ongoing client relationship
Related WordPress services
WordPress SEO
Regular work on structure, pages, content, and technical issues.
WordPress SEO audit
Review indexing, templates, metadata, duplicates, plugins, and WooCommerce.
WordPress maintenance
Monitoring, backups, fixes, and regular development.
Website migration
Move pages, content, catalogs, and required functions to WordPress.
WordPress development questions
Yes. We can plan the structure, prototype, templates, functions, and administration.
Yes, after reviewing its theme, plugins, and implementation.
Full custom UI/UX design is not standard. We normally use supplied designs, references, or an agreed prototype; a specialist can be engaged separately.
Yes, when the theme is suitable and safe to extend. We can also build custom templates.
Yes when needed. Custom plugin work is estimated and paid separately.
Yes. WooCommerce work can include products, variations, checkout, payments, shipping, taxes, and imports.
Yes when a suitable API, webhook, or connector exists. We confirm scope after reviewing documentation.
We can use supplied material or prepare content within the agreed scope.
Yes. We configure languages, translation management, and localized page relationships.
We assess Multisite projects individually because they affect themes, plugins, access, and support.
Yes. Core pages and functions are adapted for desktop, tablet, and phone.
We provide the technical foundation and fields. Full research, large-scale content, and ongoing SEO are separate.
The schedule depends on templates, materials, integrations, and functionality and is confirmed after review.
Hosting, domains, paid themes, plugins, external services, and work outside the agreed scope.
Yes. The handover scope normally includes WordPress, repository, hosting, and connected services where applicable.
We fix defects in the agreed implementation for 30 days. Further development is separate.
Landing pages are generally $1,000–$1,500, company sites $1,800–$2,500, catalogs $2,500–$3,500, and stores $3,000–$4,000.
Projects Developed on WordPress
Large multi-page website delivered in about two weeks
Search planning, structure, prototypes, content, development, and page population ran in parallel to meet a demanding launch date.
Multilingual WooCommerce catalog with around 1,500 products
We migrated products, categories, attributes, and language versions into a new WooCommerce store, then added a custom module for managed static filter pages.
Two online stores built without finished design mockups
The clients supplied product materials and colour direction. We organised the catalogues, defined the main pages, and developed two stores with WordPress and WooCommerce.
Start your WordPress project
Tell us what the website needs to do and which materials are ready. We will review the task and suggest an implementation format.