WordPress SEO Audit Services
We audit how search engines crawl and index your WordPress website, including settings, templates, SEO plugins, duplicate pages, service files, and WooCommerce.
We audit both the pages and the WordPress settings
A website can look correct while its indexing settings, theme, SEO plugin, or page templates send conflicting signals to search engines.
We inspect the published pages and the WordPress settings that affect them: generated URLs, metadata, sitemaps, canonicals, structured data, and indexing rules. Security, database health, and general code quality are outside the SEO audit. Implementation is estimated separately.
When a WordPress SEO audit is useful
The audit is useful when indexing problems, accumulated changes, or a recent launch make it difficult to understand the technical state of the website.
Pages are missing from search
We review indexing settings, robots.txt, XML sitemaps, canonicals, server responses, and other possible restrictions.
Visibility changed after a migration
We check URLs, redirects, lost pages, and settings that may have changed during the move or rebuild.
Plugins and changes have accumulated
We check whether the theme, plugins, or page builder create conflicting metadata, schema, unnecessary pages, or loading problems.
Unnecessary pages entered the index
We find archives, tags, attachments, search results, filters, and other URLs that may create duplicates or crawl waste.
The website was recently built or launched
We look for indexing, template, metadata, service-page, and WordPress configuration mistakes introduced during development.
SEO work is about to begin
The audit creates a prioritized technical baseline before the structure and content expand.
What the WordPress SEO audit covers
The exact checks depend on site size, template and plugin count, language versions, and available data.
Crawling and indexing
We determine which pages search engines can access, which are blocked, and whether important sections can enter the index.
WordPress settings
We review site visibility, permalink settings, and configuration that can close the whole site or selected page types.
Robots.txt and XML sitemaps
We check crawler rules, sitemap contents, and conflicts between WordPress, SEO plugins, and other generators.
Redirects and server responses
We find broken links, chains, loops, incorrect 4xx and 5xx responses, and pages returning the wrong status.
Canonicals and duplicates
We identify conflicting canonicals, duplicate pages, parameter URLs, and several addresses for the same content.
Categories, tags, and archives
We assess taxonomy, author, date, attachment, and other automatically generated pages.
Headings and metadata
We flag missing, duplicate, uninformative, or overloaded titles and descriptions and verify one clear H1.
Structure and internal links
We review page depth, navigation, breadcrumbs, pagination, and connections between important sections.
Thin and uninformative pages
We find empty archives, weak template pages, technical URLs, and pages competing for the same purpose.
Structured data
We validate Schema.org markup and conflicts between the theme, SEO plugins, WooCommerce, and other extensions.
Mobile and language versions
We check mobile access and, where relevant, hreflang and the relationship between localized pages.
Google Search Console
When access is available, we compare crawl, indexing, and excluded-page data with the audit findings.
Indexing settings and SEO plugins
Yoast SEO, Rank Math, All in One SEO, and similar plugins help manage metadata and indexing, but installing one does not guarantee that the site is configured correctly.
We review which post types and archives are indexable, how titles, descriptions, canonicals, and sitemaps are generated, and whether several plugins or the theme produce conflicting output. We assess the published result, not the plugin’s internal green or red indicator.
Technical duplicates and unnecessary pages
WordPress automatically creates taxonomies, archives, pagination, feeds, attachment pages, and other URLs. Some are useful; others duplicate content or create empty pages.
We review categories, tags, author and date archives, attachment pages, internal search, pagination, feeds, query parameters, slash variants, protocol versions, migrated URLs, and cannibalization between similar pages. We do not close every archive by one universal rule: its purpose is assessed for the actual site.
Theme, plugins, and page builder impact
A theme, Gutenberg, Elementor, WooCommerce, and other plugins can change the final HTML, loading time, headings, links, and schema.
Within the SEO audit, we examine only their search impact: duplicate H1s, conflicting schema, hidden duplicate content, heavy assets, image handling, inconsistent templates, and metadata or canonical conflicts. Updates, vulnerability checks, and general maintenance belong to WordPress support.
WooCommerce receives a separate review
A store adds products, categories, attributes, variations, filters, and service pages that need their own indexing rules. Large, multilingual, or heavily filtered catalogs are estimated separately.
Products and categories
We review crawl access, catalog structure, internal links, and the content of the main templates.
Filters and attributes
We identify which combinations create URLs and whether those pages should enter the index.
Product variations
We check whether sizes, colors, and other variations create duplicate pages or conflicting canonicals.
Product and review schema
We compare structured data with the visible product, price, availability, and review information.
Out-of-stock products
We review how temporarily unavailable and discontinued products are handled.
Cart, checkout, and account
We verify that service pages do not enter the index or create unnecessary search URLs.
Catalog pagination
We check category pagination and whether crawlers can reach the products.
Site structure, content, and commercial factors
We review section structure, internal links, template pages, and thin content to determine whether search engines can understand the purpose and relationship of important pages.
A separate commercial-factors checklist covers company, product or service information, terms, contacts, navigation, forms, trust elements, and the path to an enquiry or purchase. It is adapted to the site type, market, and region. Keyword research and Top-10 competitor structure analysis are separate services.
Performance is assessed in its SEO context
We review Core Web Vitals, server response time, and the loading of important templates. Images, fonts, styles, scripts, and third-party elements are assessed where they delay essential content or interfere with page use.
The homepage does not represent every section, so service, category, product, and article templates are checked separately. A PageSpeed or Lighthouse score is not the goal, and we do not guarantee a particular result.
We also account for machine-readable access
Clear structure, accessible HTML, meaningful headings, internal links, and valid structured data help both search crawlers and systems that process website content.
We check whether key pages are accessible and whether their purpose can be understood without content hidden by the theme, builder, or interactive elements. The audit does not guarantee mentions or visibility in AI-generated answers.
A Yoast or Rank Math report is not a manual audit
An SEO plugin checks individual fields and content against fixed rules. It cannot see the website as one system or decide whether an archive belongs in search, why technical pages are indexed, how templates interact, or which problem should be fixed first.
Plugin data and automated crawls are useful inputs. We verify the results manually and assess the published website in context.
What affects the audit price and timeline
The audit remains a complete SEO review, but the amount of work depends on page and template count, taxonomies, plugins and builders, language versions, migration history, WooCommerce catalog size, attributes, filters, subdomains, and available WordPress and Search Console access.
We review the site before work begins and confirm the price and delivery date in writing.
What you receive after the audit
The result is a working task list for a developer or SEO specialist, not a raw scanner export.
Confirmed issue
We state what was found and which pages, templates, plugins, or sections are affected.
Why it matters
We explain how the issue affects crawling, indexing, page content, or the user path.
Priority
Blocking problems are separated from improvements that can be scheduled later.
Recommended action
Each item explains what needs to change in WordPress, a template, an SEO plugin, or another related element.
Commercial-factors checklist
A separate file records the buyer-facing information and functionality reviewed for the site.
Seven days of written clarification
After delivery, we answer questions about the report and explain the recommendations in writing.
How the WordPress SEO audit works
Review the site and context
You send the website and describe known issues, migrations, and major changes.
Request the agreed access
A full review may require WordPress and Google Search Console. We request only the permissions needed.
Collect technical data
We crawl pages and review server responses, indexing, service files, links, and metadata.
Check WordPress and SEO settings
We examine post types, archives, taxonomies, sitemaps, canonicals, and SEO plugin configuration.
Review templates and WooCommerce
We check how the theme, plugins, and store affect pages intended for search.
Review commercial factors
We complete the separate checklist for the information, functionality, and user path relevant to the site.
Verify and prioritize findings
We remove false warnings and separate serious problems from optional improvements.
Prepare and deliver the files
We compile the findings and recommendations and answer follow-up questions in writing.
Allow at least seven calendar days
Even a small WordPress website cannot be reviewed properly with one automated scan. Findings need to be compared with settings, templates, and search-platform data and then turned into clear recommendations.
Some audits may finish sooner, but we do not promise a shortened deadline before reviewing the site. Stores, large catalogs, multilingual projects, and sites with many templates are estimated separately.
What happens after the audit
You can implement the recommendations with your internal team, send them to your current contractor, or ask impik.dev to estimate the fixes separately. If the site needs broader preparation for search, the next step can be one-time optimization or ongoing SEO work.
A full recheck after third-party implementation is priced separately. When impik.dev implements the agreed fixes, verification of our changes is included in that implementation scope.
Get a clear plan of fixes
Send the WordPress website and describe any known issues, recent migration, launch, or major changes. We will review the starting point and confirm the audit scope, price, and delivery date in writing.
Why impik.dev
The audit connects search requirements with the way the WordPress website is actually configured.
SEO and development in one review
Recommendations account for search requirements and the actual WordPress settings, templates, and plugins.
WordPress and WooCommerce experience
We review regular pages, archives, taxonomies, catalogs, products, filters, and service sections.
Conclusions instead of raw exports
We verify issues, explain their importance, and set priorities.
Implementation is available separately
Use the report with your own team or ask us to estimate and implement the agreed fixes.
Experience in numbers
Since 2019
Building, improving, and promoting websites
100+
Projects across development, SEO, content, and integrations
Up to 5 years
Our longest active client relationship
WordPress SEO audit pricing
WordPress SEO audit
- From 7 calendar days
- Manual technical SEO review
- WordPress and SEO plugin settings
- Main templates and page types
- WooCommerce when included in the agreed scope
- Google Search Console review when access is available
- Commercial-factors checklist
- Prioritized report
- Seven days of written clarification
- Implementation is priced separately
WordPress SEO audit questions
It includes standard crawling, indexing, structure, and technical checks, plus WordPress settings, SEO plugins, archives, taxonomies, templates, and WooCommerce-specific behavior.
No. A plugin checks individual fields against fixed rules but cannot assess the whole site, the importance of issues, or interactions between settings.
Yes, but the audit is limited to the public website. Admin access is needed to confirm some indexing, SEO plugin, post type, and template settings.
It provides crawl, indexing, and excluded-page data that can be compared with the technical findings.
Yes. We review products, categories, attributes, variations, filters, and service pages. Large or complex catalogs are estimated separately.
No. We only assess how the theme and plugins affect indexing, page output, and loading. Security and updates belong to WordPress support.
No. The service includes the audit, report, commercial-factors checklist, and written clarification. Implementation is estimated separately.
No. We do not change settings, plugins, code, or published pages during the audit.
Yes. We review hreflang, localized URLs, canonicals, and the relationship between language versions.
No. Keyword research and Top-10 competitor structure analysis are separate services.
No. It identifies technical problems and prepares the site for normal crawling and indexing. Rankings also depend on content, competition, links, and further work.
We allow at least seven calendar days. The exact deadline is confirmed after reviewing the site, its templates, and functionality.
Send us your WordPress website
Describe any known issues, recent migration, launch, or major changes. We will review the website and confirm the audit scope, price, and delivery date in writing.