CRM & API Integration Services
Connect website forms and functionality with CRM, Telegram, payment platforms, and other services. We review API access and limitations before agreeing on the data flow and implementation.
When a website needs an integration
Integration removes manual handoffs between the website and the services used in day-to-day work.
Leads are copied by hand
A team member receives a website enquiry and then creates the contact or deal in the CRM manually. That transfer can be automated.
Data stays in separate systems
Forms, CRM, payment services, and internal tools each hold part of the information. An integration sends the required data along an agreed route.
One event creates several manual tasks
After an enquiry, someone may need to notify a colleague, update a record, send data elsewhere, or change a status. These actions can be connected in one workflow.
The built-in integration does not fit
A standard connector may omit required fields, lack the necessary logic, or work only on a higher plan. We can then assess another way to connect the systems.
The website needs an external service
This may be a CRM, Telegram, a payment platform, a database, or another service with a usable API, webhook, or connector.
An existing integration is unreliable
If data sometimes disappears or the workflow behaves differently from the agreed scenario, we first inspect the current code, hosting, access, and dependencies.
Make the website part of the workflow
Once connected, website data moves to the system where the next step actually happens. Staff no longer need to copy fields from an email, create every record by hand, or repeatedly check several tools.
The workflow is defined for each project. An enquiry might create a CRM record, assign an owner, and notify the team in Telegram. A confirmed payment might update an order, while data from another service might be displayed or used on the website.
An integration does not replace the business process. It connects its stages and removes avoidable manual work between them.
Systems and workflows we can connect
Technical feasibility depends on the services, available plan, documentation, and permitted connection methods.
Website forms and CRM
Send enquiries, contact details, and selected services to an existing CRM. CRM setup and internal sales processes are assessed separately.
Telegram and work notifications
Send enquiries, statuses, and technical notifications to Telegram or another agreed channel.
Payment services
Connect payments, receive transaction status updates, and trigger agreed website actions after a confirmed payment.
WordPress and Next.js
We update forms, server-side logic, and other parts of the website that participate in the data exchange.
External APIs and webhooks
A website can send data to an external service, receive data from it, or react to events. We confirm what is possible from the API documentation.
Databases and internal tools
When a system provides a safe access method, we can assess data exchange between the website, a database, and other internal tools.
Automation tools
For a suitable workflow, we can use n8n, another automation tool, or a ready-made connector. The choice depends on the systems, limits, reliability requirements, and ongoing costs.
Choose the connection method around the workflow
We check the simpler reliable option first. If it cannot support the required data or logic, we assess a more tailored connection.
Connector or automation tool
- A practical option for a clear workflow between supported services.
- Usually requires less custom development.
- Limited by the tool's available actions, plan, and reliability.
- May add an ongoing third-party subscription.
Direct API or webhook connection
- Fits workflows that need specific fields, events, or website logic.
- Lets us adapt the website to the available external API.
- Requires a review of documentation, access, and technical limits.
- The final scope is confirmed after that review.
Both approaches are valid. The right one is the simplest option that can support the agreed workflow without creating avoidable limitations.
What an integration project can include
The scope depends on the number of systems, direction of exchange, and complexity of the workflow.
Understand the workflow
We define the event that starts the integration, where the data should go, and what should happen after it arrives.
Review documentation and access
We inspect API methods, webhooks, authentication, plan limits, and a test environment when the service provides one.
Map the data flow
We record the systems, events, fields, direction of transfer, and rules for handling the data.
Update the website
We change forms, server-side logic, or other website components involved in the integration.
Configure the connection
We connect the API, webhook, automation tool, or another agreed mechanism after reviewing the systems.
Check the workflow
We test field transfer, service responses, and the expected behaviour for the relevant common error cases.
Launch the integration
We deploy the agreed implementation and check the main workflow again in the live environment.
Plan for more than a successful test request
An integration also needs sensible behaviour when data is incomplete, an event repeats, or the external service returns an error.
Authentication and credentials
Keys and tokens should not be exposed in website client code or passed through public fields.
Data shape and validation
We check required fields and convert values into the format accepted by the destination system.
Repeated events
Where relevant, we account for a repeated form submission or the same event being delivered more than once.
External service errors
We define what should happen if the API is temporarily unavailable, rejects a request, or accepts only part of the data.
API limits
We account for available methods, request limits, and plan restrictions when they affect the workflow.
Diagnostics
When the project needs it, we retain enough technical information to investigate a failed exchange without reproducing the whole chain.
How the integration project works
Describe the workflow
Tell us which systems are involved, what data should move, and what should happen after each event.
Check feasibility
We review the website, service documentation, plans, authentication, and available integration methods.
Agree the data flow and scope
We record the fields, direction, exceptions, implementation, and acceptance criteria.
Build the integration
We update the website and configure the agreed connection mechanism.
Check the scenarios
We test the main data flow and the relevant error cases, using a service sandbox when one is available.
Launch
We deploy the integration, connect the required live access, and verify the agreed workflow.
Support the launch
For 30 days, we fix defects within the agreed implementation. New features are estimated separately.
Schedule and cost depend on the workflow
Sending one form to a CRM is a different project from synchronizing several record types in both directions. We estimate the work after reviewing the documentation and access.
Connected systems
The number of services and available integration methods determine how many separate connections are required.
Direction of exchange
One-way form delivery is smaller than two-way synchronization with update and conflict rules.
Fields and transformations
The estimate accounts for the number of events and fields and whether values need validation or conversion.
API documentation and access
Authentication, plan restrictions, documentation quality, and test access can change both the solution and the schedule.
Existing data
A one-time transfer of historical records is assessed separately from the ongoing exchange.
Additional controls
Error recovery, complex diagnostics, or a separate management interface add their own scope.
Handover includes the information needed to run the integration
The client receives the working implementation and a clear description of its main parts.
Working integration
The agreed workflow is deployed and checked with the available test data.
Source code
If the project includes custom code, the handover terms and repository location are agreed as part of the scope.
Accounts and access
Where possible, the integration runs in the client's accounts or is handed over with the required management access.
Short workflow description
We record which systems are connected, what starts the exchange, and which data moves between them.
Technical notes
We document critical settings, external dependencies, and limits that matter for future changes.
Post-launch support
For 30 days, we investigate defects within the agreed implementation. New workflows and changes to third-party APIs are estimated separately.
Update the website and its integration in one project
An integration often requires changes to the website itself, not only a setting in an external service.
Website and integration work together
We can update the form, server-side logic, and the data transfer in one project instead of splitting one workflow between unrelated contractors.
WordPress
We can update WordPress forms and website logic when they need to participate in the integration.
Next.js
We can change the frontend and server-side website logic for integrations that need more control.
Scope agreed before development
We review the documentation and limits first, then record the implementation and acceptance criteria in the scope.
Experience in numbers
Since 2019
Working as a studio across development, SEO, content, and integrations
100+
Projects completed across all studio service lines
5 years
Longest ongoing client relationship
Get an integration estimate
Scope and pricing depend on what's already there — get in touch with a short description of the project for a fixed quote.
CRM and API integration questions
It is a connection that lets two or more systems exchange data and trigger agreed actions. A website might send an enquiry to a CRM, while a payment service might tell the website that a payment succeeded.
We cannot confirm that without checking the specific system. We first review its API, plan, documentation, access, and available methods. If the required workflow can be implemented safely, we estimate the work.
This service focuses on the technical connection between a website and an already selected system. CRM pipelines, permissions, and internal processes are not included automatically and are discussed separately.
We check for webhooks, approved connectors, automation tools, or another supported exchange method. If there is no safe and maintainable option, we will not promise an unstable workaround.
A connector is suitable when it supports the required events, fields, data volume, and reliability. A direct connection makes sense when the standard option cannot handle the workflow or the website needs additional logic.
We can assess it after reviewing both systems. The scope must define the source of truth, update rules, conflicts, repeated events, and behaviour when one side is unavailable.
A one-time transfer of historical records is not included by default. Feasibility and cost depend on the source data, its quality, and the import methods supported by the destination system.
We can provide a schedule after reviewing the workflow and documentation. It depends on the number of systems, access, direction of exchange, fields, and additional logic.
We need a description of the workflow, the systems involved, and the desired result. Required access is requested after the scope is agreed. For an initial assessment, the service names and a plain-language description are enough.
Yes, after reviewing the current code, hosting, access, and external dependencies. We cannot know in advance whether repairing it or preparing a new implementation will be the better option.
For 30 days, we fix defects within the agreed implementation. New features, workflow changes, and third-party API updates are estimated separately.
Tell us which systems need to connect
Send the website, name the services involved, and describe what data should move. If you do not know the technical details, explain the workflow in plain language. We will review the available connection methods and prepare an estimate.