Wiki
Clear explanations of SEO, AI search, content, and website technology, with examples and practical context.
SEO
SEO, or search engine optimization, is the work of making a website easier for search engines to understand and for people to discover through relevant searches.
Search intent
Search intent is the task behind a query: learning something, finding a specific site, comparing options, choosing a service, or completing an action.
Crawling
Crawling is the process in which a search engine bot visits URLs and retrieves accessible page content so the system can process it further.
Indexing
Indexing is the processing of a discovered page and the addition of an eligible version of its content to the search index used to build results.
Structured data
Structured data is machine-readable markup that explicitly describes entities and properties on a page, such as an organization, article, product, or breadcrumb trail.
LLM SEO
LLM SEO is an informal umbrella term for work intended to improve how a website, its content, and its brand appear in search and conversational systems built on large language models.
AEO
AEO, or answer engine optimization, is the practice of structuring page content so a search or conversational system can extract a precise answer to a specific question.
GEO
GEO, or generative engine optimization, is the practice of making web content accessible and useful to systems that find sources and compose generative answers.