Wiki
Clear explanations of SEO, AI search, content, and website technology, with examples and practical context.
SEO
SEO, or search engine optimization, is the work of making a website easier for search engines to understand and for people to discover through relevant searches.
Search intent
Search intent is the task behind a query: learning something, finding a specific site, comparing options, choosing a service, or completing an action.
Crawling
Crawling is the process in which a search engine bot visits URLs and retrieves accessible page content so the system can process it further.
Indexing
Indexing is the processing of a discovered page and the addition of an eligible version of its content to the search index used to build results.
Structured data
Structured data is machine-readable markup that explicitly describes entities and properties on a page, such as an organization, article, product, or breadcrumb trail.
LLM SEO
LLM SEO is an informal umbrella term for work intended to improve how a website, its content, and its brand appear in search and conversational systems built on large language models.
AEO
AEO, or answer engine optimization, is the practice of structuring page content so a search or conversational system can extract a precise answer to a specific question.
GEO
GEO, or generative engine optimization, is the practice of making web content accessible and useful to systems that find sources and compose generative answers.
Internal linking
Internal linking connects pages on the same website through menus, navigation, recommendations and links within the main content.
Anchor text
Anchor text is the visible, clickable wording of a link that takes someone to another page or to a section of the current page.
Orphan page
An orphan page is a page that cannot be reached by following internal links from the main connected structure of a website.