Technical SEO Audit Services
We manually review crawling, indexing, site structure, and commercial factors. You receive a prioritized report explaining each issue and what to do next.
What is a technical SEO audit?
A technical SEO audit is a manual review of how search engines crawl, understand, and index a website. We examine page availability, site structure, templates, and technical settings that can interfere with search performance.
The service covers diagnosis and practical recommendations. Implementation is estimated separately.
Why does a website need a technical audit?
An audit shows the actual technical condition of the site and identifies which issues deserve attention first. Without this review, new pages may remain difficult to crawl, duplicate URLs may compete in search, and internal links may fail to support the sections that matter.
The report becomes a concrete task list for a developer or SEO specialist. You can use it internally, send it to your current contractor, or ask impik.dev to estimate the implementation separately.
When should you order a technical audit?
The audit is useful when a site has indexing problems, has gone through major changes, or needs a reliable technical starting point for SEO work.
Pages are missing from search
We check crawl access, indexing directives, canonical tags, and other technical restrictions that may keep important pages out of the index.
The site was migrated or rebuilt
We review page addresses, redirects, broken links, lost pages, and settings that may have changed during the work. The audit can start during the migration or after launch.
Changes have accumulated over time
New plugins, sections, and templates can create technical conflicts. The audit shows which changes need attention.
Search visibility or traffic changed
We investigate technical causes that may have affected crawling and indexing. This helps confirm or rule out the technical side of the problem.
SEO work is about to begin
The audit provides a prioritized starting point, so the team can address known technical issues before expanding the site.
What do we check?
The exact scope depends on the size of the site, its CMS, templates, languages, and available data. The audit covers the elements that affect crawling, indexing, and the technical integrity of the site.
Crawling and indexing
We identify which pages search engines can access, which are blocked, and whether important sections can enter the index correctly.
Robots.txt and XML sitemaps
We review crawler rules, sitemap contents, response codes, canonical URLs, and conflicts between service files.
Redirects and server responses
We find broken links, redirect chains and loops, unavailable pages, and incorrect 4xx or 5xx responses.
Duplicates and canonical URLs
We look for technical and content duplicates, conflicting canonical tags, URL variants, and mirrors that can split search signals.
Site structure and links
We review page depth, pagination, internal links, and external links that are broken, accidental, or technically misconfigured.
Headings and metadata
We check that each page has one clear H1 and review missing, duplicated, uninformative, or overloaded titles and descriptions.
Thin and uninformative pages
We identify pages that contain too little useful information or exist only because of CMS and filtering settings.
Structured data and templates
We review Schema.org markup, repeated template problems, pagination settings, query parameters, and the handling of the 404 page.
Mobile and multilingual versions
We check mobile accessibility and, where relevant, hreflang and the technical relationship between language or regional versions.
Search platform data
When access is available, we review Google Search Console and other connected tools to compare crawl data with the issues found on the site.
We also review commercial factors
A technically sound website can still make it difficult for visitors to understand the offer, trust the company, or complete the intended action. Alongside the technical report, we complete a separate commercial-factors checklist.
The review covers the availability and clarity of company and contact information, essential service or product details, trust elements, navigation, forms, and the path to an enquiry or purchase. The checklist is adapted to the type of site, its functionality, market, and region.
Why is an automated scan not enough?
An automated service checks a website against a fixed set of rules. It can find some broken links, repeated metadata, and response-code errors, but it often misses issues that require context across templates, sections, and user paths.
A scanner cannot see the site as one system. It does not know how serious an issue is or whether a warning is a real problem for this project. We use automated results as one source of data, then verify the site manually before making conclusions.
What determines the audit scope?
The price and depth of the review depend on the number of pages, templates, and language versions. We also account for the CMS, catalog structure, subdomains, migration history, and access to search-platform data.
A small company website and a large catalog require different checks. We review the site before work begins, define the scope, and confirm the price and delivery date in writing.
What will you receive?
You receive a file that turns the findings into a practical task list for your developer or SEO specialist.
The confirmed issue
We explain what was found and identify the affected pages, templates, or sections.
Why it matters
The report explains how the issue affects crawling, indexing, site quality, or the user path.
Priority
We separate urgent blockers from tasks that can be scheduled later.
Recommended action
Each item includes a clear description of what should be changed.
Commercial-factors checklist
A separate checklist records the buyer-facing information and functionality reviewed for this site.
Written clarification for 7 days
After delivery, we answer questions about the report in writing for seven days.
How the technical audit works
Review the site and context
You send the website, describe known issues, and provide the agreed access. We define the boundaries of the audit.
Collect technical data
We crawl available pages and review server responses, indexing settings, templates, links, and connected search-platform data.
Verify issues manually
We check the findings in context and remove warnings that do not require action on this site.
Review commercial factors
We complete the separate checklist for the information, functionality, and user path relevant to the project.
Set priorities
We place crawling and indexing blockers first, then group the remaining work by importance.
Prepare and send the files
We compile the findings, explanations, and recommendations, then send the result and handle follow-up questions in writing.
How long does a technical audit take?
We allow at least seven calendar days for a technical audit. The review itself usually requires 8–12 working hours, but the findings must be verified, compared, and turned into clear recommendations.
Some audits can be completed sooner, but we do not promise a shortened deadline before reviewing the site. Large catalogs, multilingual websites, and complex architectures are estimated separately.
What happens after the audit?
You can implement the recommendations with your own team, send them to your current developer, or ask impik.dev to estimate the fixes as a separate project. If you need broader preparation for search, the audit can lead into a one-time SEO project.
A full recheck after third-party implementation is priced separately. When impik.dev implements the agreed fixes, verification of our changes is included in that implementation scope.
Get a clear plan of fixes
Send us the website and describe the known issues. We will review the starting point and confirm the audit scope, price, and delivery date in writing.
Why impik.dev?
The report is prepared at the intersection of SEO and development, so its recommendations account for how the site is actually built.
SEO and development in one review
We connect search requirements with templates, CMS behavior, and code. The resulting tasks are written for implementation.
WordPress and Next.js experience
We know the common technical constraints of both platforms and account for them during the audit.
Conclusions instead of a raw export
We verify issues, explain their importance, and set priorities instead of sending an automated list of warnings.
Implementation is available separately
You can use the report with your own team or ask us to estimate and implement the agreed fixes.
Experience in numbers
Since 2019
Building, improving, and promoting websites for businesses
100+
Projects completed across development, SEO, content, and integrations
5 years
Longest ongoing client relationship
Which platforms do we audit?
We work primarily with WordPress and Next.js. Other platforms are reviewed individually before we confirm the scope.
WordPress
We audit company websites, content projects, catalogs, and WooCommerce stores, including themes, plugins, templates, and service pages.
Next.js
We review rendering, content availability, routing, metadata, structured data, and the technical relationship with the content system.
Other CMS platforms
We can audit another platform when its architecture and available access allow a reliable review. We confirm this after an initial inspection.
Get a technical SEO audit quote
Technical SEO Audit
From 7 calendar days · 8–12 working hours
$400–$700
Manual technical review, a commercial-factors checklist, and a prioritized report. Implementation is priced separately.
Technical SEO audit questions
No. The service includes the review, a technical report, a commercial-factors checklist, and written clarification. Implementation is estimated separately.
We can begin with the public website. Access to Google Search Console and other connected services makes the review more complete. We request only the access required for the agreed scope.
We do not change the website during the audit. The review is performed without editing the code, settings, or published pages.
Yes. Some checks can be completed while development is underway, and the remaining checks can be performed after launch. The sequence depends on the stage of the project.
Yes. We review crawl access, indexing, hreflang, and the technical relationship between language or regional versions.
In writing. For seven days after delivery, we answer questions about the findings and explain the recommendations.
A full recheck after third-party implementation is priced separately. If impik.dev implements the agreed fixes, verification of our changes is included in that implementation scope.
The audit identifies technical issues and helps prepare the site for normal crawling and indexing. Rankings also depend on content, competition, links, and further work, so we do not guarantee a specific position.
We allow at least seven calendar days. The review usually requires 8–12 working hours, and complex or large sites are estimated separately before work begins.
Send us your website
Describe the known problems and any recent migrations or major changes. We will review the site and confirm the audit scope, price, and delivery date in writing.