Website Migration to WordPress or Next.js
We move existing websites to WordPress or Next.js. We carry over the pages and content that still matter, rebuild forms and integrations, map redirects for changed URLs, and account for SEO before launch.
When the current platform starts holding the site back
A migration makes sense when another patch will not solve the underlying problem. We review the current site and the requirements for the new version before recommending WordPress or Next.js.
Routine changes take too much work
Even a small update takes too long, while new pages and features have to work around the old system.
The CMS no longer fits
The platform is outdated, awkward for editors, poorly supported, or too restrictive for the next stage of the site.
The site needs new functionality
The current setup makes it difficult to add CRM connections, catalogs, forms, external services, or other working systems.
The site structure is changing
The company is revising its services, navigation, or page set, so carrying the old structure across unchanged would not help.
A substantial rebuild is already due
When the site needs major technical work, moving to a suitable platform can make more sense than continuing to repair the old one.
What a website migration can include
The scope depends on the current site. Before work begins, we agree what must be preserved, what needs to be rebuilt, and what is no longer worth carrying over.
Pages and content
We move the text, images, documents, posts, and other material that needs to remain on the new site.
Catalogs and language versions
We recreate categories, item relationships, and language versions around the structure of the target platform.
Design and components
We retain suitable parts of the current site or build the new version from an agreed prototype, references, or finished design.
Forms and functionality
We rebuild the forms, filters, search, user flows, and other functionality included in the agreed scope.
Integrations and analytics
We connect the required CRM, APIs, notifications, analytics systems, and event tracking.
URLs and search settings
We keep useful page addresses where possible, map redirects for changed URLs, carry over the required metadata, and check the technical indexing setup.
Complex data
Products and structured content can be moved after we inspect the source database. Users, order history, and other operational data are assessed separately and are not normally included.
A website migration is more than copying files
An automated tool can copy files or duplicate a database. It cannot decide which pages still matter, how they should be rebuilt on the new platform, or what to do when the structure changes.
Templates, components, fields, and data relationships often change during a migration. Forms, integrations, and custom features may need to be rebuilt. Changed pages also need a URL map and redirects.
We start by reviewing the current site. We record what must stay, what will change, and how the result will be checked. Automation may handle part of a small migration, but the finished site still needs manual review.
Choose WordPress or Next.js around the job
We migrate websites only to WordPress or Next.js. The choice depends on the content, the required functionality, and how the client team needs to work with the site after launch.
WordPress
- A practical fit for corporate sites, blogs, catalogs, and WooCommerce.
- Gives editors a familiar way to manage pages and content.
- Supports established solutions for common website requirements.
- Works well when content changes regularly without developer involvement.
- Can use a custom theme, tailored blocks, and integrations.
Next.js
- A strong fit for custom logic, integrations, and less conventional interfaces.
- Works well with APIs, external systems, and large catalogs.
- Provides more control over the frontend and overall architecture.
- Can be connected to a content management system when editors need one.
- Leaves room for substantial product and feature development.
If the choice is not obvious, we review the current site and the plans for it first. The platform should support the work ahead, not merely replace one technology with another.
How a website migration works
Review the current site
We check the pages, templates, content, functionality, integrations, and available access. We clarify what must stay and what the owner wants to change.
Define the new version
We choose WordPress or Next.js, work through the page structure, and decide what will be migrated, rebuilt, or removed.
Prepare the migration map
We match old pages to new ones, plan the content move, map URLs, and record the forms, integrations, and custom features.
Prepare the environment and backups
We preserve the available source data and set up a working version away from the live site.
Build on the target platform
We create the templates and components, move the content, and rebuild the agreed functionality.
Set up SEO and analytics
We carry over the required search settings, prepare redirects, check internal links, and connect analytics.
Check the main journeys
We manually review key pages on desktop and mobile and test links, forms, navigation, integrations, and agreed user flows.
Launch and check again
We switch to the new version, verify redirects, page availability, form delivery, and data collection, then fix issues within the agreed scope.
Planning a website migration?
Send us the current site and tell us why you want to change platforms. We will review the project and suggest a suitable scope.
We check the site again after the switch
Some issues only appear after the live domain is connected. We repeat the main checks on the launched site instead of treating deployment as the end of the work.
Pages and redirects
We check migrated pages, old addresses, broken links, and accidental redirect loops.
Forms and integrations
We submit test requests and confirm that data reaches email, Telegram, the CRM, or another connected system.
Analytics
We check whether core visits and events are still recorded after the platform or domain change.
Search settings
We review crawl access, the sitemap, canonical links, and other settings that affect indexing.
Main user journeys
We repeat the key user flows on desktop and mobile.
Support after migration
If the site needs regular development or maintenance after launch, we scope that work separately.
A migration can include useful improvements
The old site does not have to be copied exactly. If parts of it no longer work well, they can be changed within the same project.
Structure and navigation
We revise the page set, menus, and connections between sections when the old structure gets in the way of users or future SEO work.
Page templates
We build more useful templates for services, articles, categories, products, and other repeatable content.
Forms and conversion paths
We improve forms, buttons, and lead flows around the requirements of the new site.
Content and metadata
We can update selected copy, headings, and metadata templates when the migration is combined with SEO work.
Multilingual structure
We connect language versions correctly and account for separate URLs, metadata, and navigation in each language.
New integrations
We connect CRM systems, Telegram, payment services, APIs, and other tools included in the agreed scope.
What you receive after the migration
You receive a working WordPress or Next.js site with the agreed pages, content, and functionality.
Useful page addresses are retained where possible or redirected to their new locations. Forms, integrations, and analytics are connected within the agreed scope. We check the main pages and journeys before launch and after the switch.
The new site becomes a technical base for further development, content work, and SEO. The migration itself does not guarantee a particular ranking or the same level of organic traffic.
We estimate timing and cost after reviewing the site
Two sites that look similar can require very different amounts of work. We estimate the project after reviewing the current version and the required outcome.
Pages and templates
The number of unique page types and the amount of content affect both migration and review time.
Content and languages
Content formats, catalogs, and language versions determine how much mapping and manual work is required.
Functionality and integrations
Forms, filters, custom features, APIs, and external services add separate implementation work.
Source data and access
The quality of the existing site, database, code, and available access affects how reliably the source can be inspected and moved.
Changes during migration
A redesign, structural revision, new content, or complex data transfer increases the scope beyond a straightforward platform move.
One project, several disciplines
A migration touches development, content, and SEO. The people needed for the job work from one agreed plan rather than producing separate, disconnected handoffs.
Development
A developer handles WordPress or Next.js, components, data, functionality, and the technical switch.
SEO
An SEO specialist checks the URL structure, redirects, internal links, and settings that affect crawling and indexing.
Content
When the page structure or material changes, a content specialist joins the project.
One coordinated plan
Development, SEO, and content work are planned together, so the client does not have to reconcile several independent contractors.
Experience in numbers
Since 2019
Building, improving, and promoting websites for businesses
100+
Projects completed across development, SEO, content, and integrations
5 years
Longest ongoing client relationship
Website migration questions
For this service, we move an existing website from its current CMS or technology platform to WordPress or Next.js. The work may include content migration, rebuilding templates, restoring functionality, mapping redirects, and launching the new version.
WordPress or Next.js only. Moving a site between two other CMS platforms is outside this service.
Yes, when it can be recreated properly on the target platform and is included in the agreed scope. If the design needs to change, we work from finished layouts, references, or an agreed prototype. A specialist designer can be involved separately.
We move the agreed pages, text, images, documents, posts, and other required material. Before work starts, we decide what needs to remain and what outdated material is not worth carrying over.
Catalogs and products can usually be migrated after we inspect the data structure. Users, order history, and other operational data are assessed separately. Because the database structure changes between platforms, this work can be disproportionately complex and expensive.
No. We preserve useful URLs, set redirects, and check the technical search setup to reduce risk. Rankings, traffic, and reindexing timelines depend on factors beyond the migration work.
Most work takes place on a separate version of the site. We plan the switch to limit disruption, but the actual interruption depends on the domain, hosting, infrastructure, and project scope.
We do not promote those as standalone core services, but we can consider them individually. The decision depends on the scope, access, and budget.
The schedule depends on the number of pages and templates, the amount of content, the functionality, integrations, and the quality of the source data. We provide a timeline after reviewing the current site.
We normally need access to the current CMS, hosting or repository, database, and domain. Analytics and search tools may also be required. We prepare the exact list after reviewing the project.
Yes. The estimate accounts for language versions, URL structure, translation relationships, navigation, and language-specific search settings.
If the original version, data, and access still exist, we can assess a new migration. If the previous search state has already been lost, the project should be handled as one-time or ongoing SEO work focused on the current site. We cannot promise to restore its former performance.
The migration includes the work needed for a controlled transition: URL mapping, redirects, important search settings, and technical checks. Full optimization, new pages, content, and ongoing SEO are scoped separately.
Yes. After launch, you can arrange separate maintenance, development, one-time SEO work, or ongoing SEO support.
Move your site to WordPress or Next.js
Send us the current site, tell us which platform it uses, and explain what needs to stay or change. We will review the project and prepare an estimate.