Writing a useful anchor
The wording should set an accurate expectation. “Website migration checklist” tells the reader more than “here.” It should still read naturally within the sentence, without becoming a list of search keywords.
Google recommends descriptive, concise anchors relevant to both pages. The surrounding text matters too.
An example
In “Before launch, review redirects using the website migration checklist,” the words “website migration checklist” can be the link. They explain what opens next and why it belongs at this point in the guide.
What wording cannot fix
A well-written anchor does not make an unrelated destination useful. Nor should it promise a template and lead to a page that contains none. When reviewing internal linking, read the original paragraph, follow the link and check whether the destination delivers what the wording led you to expect.
Putting it into practice
How to connect pages around what visitors need next.
Source
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